Rules of the "Documented journey" campaign

1. The Organiser

1.1. The organiser of the "Documented journey" campaign (hereinafter the "Programme") is EsteTrue, as operator of the platform (hereinafter the "Organiser").

1.2. The reward is granted entirely by the Organiser, out of its own budget for promoting the platform's services.

1.3. The reviewed doctor does not fund the reward, does not choose it, cannot influence it and is not informed that it was granted. The doctor has no means, direct or indirect, to condition, speed up, block or find out about a reward granted to a patient. This separation is not a revocable internal policy: it is a property of how the Programme is built (see clause 6).

1.4. The Programme is an action promoting the Organiser's services. Its stated purpose is for the platform to contain genuinely documented, verified journeys, which make the Organiser's service useful and known to the public.

2. Period and territory

2.1. The Programme launches directly, in the full form described by these rules, across the whole territory of Romania, online, exclusively within the platform.

2.2. The Programme runs for an indefinite period, starting from the date this version enters into force. The Organiser may suspend or end the Programme with at least 15 days of prior public notice; awards already earned by the end date are honoured in full.

2.3. There is no draw, raffle, contest, ranking or any other element of chance. Every eligible participant receives the reward matching their tier, guaranteed.

2.4. There is no control arm, comparison group or selected participants. Everyone who meets the conditions in clause 3 enters the Programme on the same terms.

3. Who can take part

3.1. Any natural person of legal age who holds a patient account on the platform and a phone number verified through the platform's verification procedure may take part.

3.2. Participation is explicit opt-in: the patient chooses to enter the Programme through an unambiguous action, at the moment they document their journey. Not taking part has no consequence for using the platform.

3.3. By opting in, the participant confirms they have read these rules, in version v1-2026-08, whose identifier is retained on the corresponding participation record.

3.4. The following may not take part: persons in an employment or collaboration relationship with the Organiser, doctors registered on the platform and the staff of registered practices or clinics, as well as their first-degree relatives.

4. What is granted, by tier

4.1. Tier 1. Access to the initial version of the compiled file of one's own journey (the timeline and the first visual comparison), for a period of 90 days from the award. Declared commercial value: small, under 50 lei. Access is granted automatically, at the moment defined by the Programme's mechanics, without a separate request.

4.2. Tier 2, Procedure. A voucher with a declared commercial value of 30-60 lei, redeemable with a third-party supplier, together with the full compiled file of the journey.

4.3. Tier 2, Operation. A voucher chosen by the participant from a menu of 2-3 options, with a declared commercial value of 300-400 lei, redeemable with a third-party supplier, together with the full compiled file of the journey.

4.4. How vouchers are granted. The participant redeems the voucher directly with the named supplier: the participant orders the chosen product themselves, the supplier delivers it, the Organiser covers the cost. The Organiser does not hold, store, import or distribute the products in the menu.

4.5. The cumulative cap. The total value of rewards granted to one beneficiary, for one tier, may not exceed 600 lei, inclusive. The menu in 4.3 may not be built so that the chosen options add up beyond that value. The cap is a design condition of the Programme, not a negotiable administrative limit: it is what makes plan B in clause 5 automatically applicable.

4.6. Rewards are not convertible into money, are not transferable to another person and are not exchanged between tiers.

5. Tax treatment

5.1. Primary treatment: sample. The goods and access granted under the Programme fall under art. 108 para. (2) of Law no. 227/2015 on the Fiscal Code, under which advertising materials, leaflets, samples and bonus points granted to stimulate sales are not taxable income. The Programme is, by its object and by its wording, an action promoting the Organiser's services (clause 1.4): the condition in the law is supported by these rules, not by later practice.

5.2. Plan B, automatic: prize. If the treatment in 5.1 is challenged by the tax authority, the awards are reclassified as income from prizes obtained from the promotion of services as a result of commercial practices (art. 108 para. (1) of the Fiscal Code). In that situation art. 110 para. (4) letter a) of the Fiscal Code applies: prizes below the non-taxable value of 600 lei inclusive, per prize, are not taxable. The cap in 4.5 makes the tax outcome identical under both treatments, with no further action.

5.3. If an award ever exceeds the cap in 4.5, the Organiser withholds the tax due at source, pays it within the legal deadline and meets the related reporting obligations. Until then, no withholding obligation arises.

5.4. The reward is not consideration for a service performed by the participant for the Organiser. The participant performs no activity for the Organiser's benefit and has no obligation as to result, content or volume.

6. Neutrality towards the rating

7. Anti-abuse and discretion clause

7.1. One reward is granted per patient and per documented procedure.

7.2. At most 3 rewards with commercial value (vouchers) are granted per verified phone number, over a rolling window of 12 months. Tier 1 access to one's own file does not count towards this cap.

7.3. Phone numbers from VoIP ranges are not accepted at verification. Reusing the same number across different accounts is treated as the same identity for the cap in 7.2.

7.4. Discretion clause. The Organiser reserves the right to refuse an award or to cancel an unredeemed reward where there is well-founded suspicion of abuse, including: fabricated or reused proof, multiple accounts belonging to the same person, coordinated registration patterns originating from the same practice, attempts to circumvent the caps above. The reason is recorded in writing, and the participant is informed and may appeal to the Organiser's contact address within 30 days.

7.5. The measures in 7.4 apply on grounds of abuse only. The rating, the tone or the content of a review does not and cannot constitute grounds for refusal or cancellation.

8. No purchase required

8.1. Taking part in the Programme requires no purchase, no subscription, no payment and no additional cost to the Organiser or to a third party. Participation is not conditional on buying any product or service from the Organiser.

8.2. The reward is not granted on the sale or the offer of sale of any product or service to the participant and is not tied to such a sale. Consequently, the Programme does not constitute a sale with premiums within the meaning of art. 48 and art. 49 of Government Ordinance no. 99/2000 (republished) on the marketing of market products and services.

8.3. The Organiser will never tie the reward to a service sold to a patient. Any future change to the Programme that would create such a link requires these rules to be rewritten and a fresh legal review.

9. Not an advertising lottery

9.1. The reward is guaranteed for any eligible participant. There is no draw and no hope of a random win is encouraged.

9.2. Consequently, the Programme does not fall within the definition of an advertising lottery in art. 41 para. (1) of GO no. 99/2000 (republished), which requires the practice to tend to "encourage among participants the hope of a win through a draw". The obligations attached to advertising lotteries, including notarising the rules and filing them, do not apply.

9.3. Although there is no legal obligation, these rules are public and available free of charge to anyone who asks, at the address published on the platform.

10. Disclosure

10.1. Reviews published by participants in the Programme carry a secondary, legible line showing that the author received a thank-you from the platform for documenting their journey, whatever the rating.

10.2. The text names the platform as the source of the reward. No wording is used that could suggest the thank-you comes from the doctor or the practice.

10.3. The basis for disclosure: Law 363/2007 on combating unfair commercial practices of traders in their relations with consumers, art. 6 and art. 7: omitting material information that the average consumer needs to make an informed decision constitutes a misleading omission. The existence of an incentive behind a review is such information.

10.4. Disclosure is mandatory; its discreet form is the Organiser's choice. The Organiser publishes separately the methodology for verifying reviews and how the average is calculated, in the methodology page.

11. A reward already granted, when the review is withdrawn or hidden

11.1. Withdrawal by the author. If the participant withdraws their published review, a reward already granted is not revoked retroactively: access stays active until the period in 4.1 expires, and vouchers already issued remain valid and are honoured. The participation was real, and the reward was granted for it, not for keeping a text public.

11.2. Hiding by the operator. If the Organiser hides a review for reasons of content (third-party personal data, prohibited language, disallowed medical claims), a reward already granted is not revoked. Hiding is a moderation measure on the text, not a sanction on the participation.

11.3. The only exception is well-founded abuse, handled exclusively through clause 7.4, with the reason recorded in writing. Withdrawing or hiding a review is not, in itself, an indication of abuse.

11.4. Rewards not yet granted at the moment of withdrawal or hiding follow the same rule: if the participant had met the conditions for the award before that moment, the award is made.

12. Personal data

12.1. For the Programme's records and for tax records, the Organiser retains: the beneficiary's identity, the verified phone number, the tier, the type of reward, the declared commercial value, the date of the award, the date of redemption and the version of the rules consented to.

12.2. Retention period: 5 years from the end of the fiscal year of the award, a term imposed by record-keeping obligations. After expiry, the data is anonymised.

12.3. Legal bases for processing: performance of the Programme the participant joined by opting in, and the legal obligation to keep records.

12.4. The participant may withdraw from the Programme at any time, through an action in their own account or through a request to the contact address. Withdrawal stops future awards; it does not cancel rewards already granted and does not delete records required for tax purposes.

12.5. The rights provided by Regulation (EU) 2016/679, being access, rectification, erasure, restriction, portability and objection, are exercised at the contact address published on the platform.

Annex: the declared values

The concrete menu for Tier 2 Operation and the voucher for Tier 2 Procedure are completed once the Organiser has chosen them and once the redemption structure with the supplier is legally confirmed. Until then, the Programme grants no tier 2 rewards.

Version history

The version in force at the moment of opting in is retained on each participation record. A new version does not apply retroactively to participations consented to on an earlier version.